When considering typography for my poster, I decided that I wanted a typeface that is easy to read and contrasts with the Knockout typefaces of the game logo. With this in mind, I went for typefaces that were capitalised as this is easier to read as well as catching the viewer's attention. I also chose mainly old-style and display typefaces that contrast with the logo in terms of shape and form as this makes the design more contrasting and less concordant.
Looking at the typefaces above, I immediately decided to rule our DK Lemon Yellow Sun and Stencil as these fonts do not encapsulate the eerie atmosphere of the product being advertised, neither were they suitable for the game gene of horror. DK Lemon Yellow Sun looks too friendly and welcoming to be used for a horror poster and Stencil is too bulky and looks more like it should be used for an action game as it is associated more with army and spy style products. I then ruled out Engravers MT as it doesn't suit the genre either.
Eventually, I decided upon Constantine. This is because it is this typeface looks much eerier than typefaces such as DK Lemon Yellow Sun and Charlemagne STD. It looks more chilling and suits the genre better. It is also very close to one of the typefaces used in the game itself at the start of each chapter which gives the poster a clear relationship to the product being advertised.
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| 'Until' typeface: Knockout Flyweight 'Dawn' typeface: Knockout Junior Sumo Logo and typeface names from http://fontmeme.com/until-dawn-font/ |
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